Asking the right questions in an interview is not only important in getting the right answers, but in getting any answers at all.
People tend to be put off by questions which are too basic (e.g. what is your favourite colour?), those which are too complex or wide in scope (e.g. what do you think about modernism?) and those which appear irrelevant or off-topic (e.g. so...what films do you like?).
Creative professionals in particular, especially those who will get many requests for interviews, are often looking for a set of winning features in the questions they get asked, which are usually:
- Questions which stimulate their mind and make them think (but not too much)
- Interesting, unique questions which they might not have been asked before
- Questions which revolve around them, particularly if it allows them to tell a story or showcase something they're proud of
- Questions regarding a specific aspect/project of the professional's work or life; this shows both the scope of research and commitment given to them, and gives them a chance to explain/justify or brag
and
- Questions which are rewarding to answer
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