These are my previous attempts at branding myself. Most of them still utilise blue, and many of them still have a futuristic element to their design, but they never did fit the aesthetic I wanted. The typography is too robotic and esoteric, and the symbols lack precision and purity. I knew I needed a symbol which was simple, adaptable and memorable, and my pine tree device fits those criteria. My chosen typeface is modernist without lacking personality or emotion, whereas these ones are stern and aggressive.
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