David Bailey
Director of Global Experience Language, BBC
Playfulness, fun, weird
BBC GEL UX&D
Aleksandra Melnikova
Difference between play and gamification
Providing escape into other worlds
Ade
You should role play
Be empathetic
Give a shit
The Granny Test - can your grandma use it?
Habit forming UX
Johannes Ippen
Use surprise and delight
Foster curiosity
Scissors on Kickstarter
Make them trust you
Reward them!
Catt Small
Similarities of game and UX design
Characters, mechanics, rules, goals, narrative
Gamasutra
'Game feel'
Mark Simpson
Seek random sources of inspiration
